SieMatic (Premium kitchen)

Building up and Co-ordination of the Sales & Marketing for SieMatic

As a traditional manufacturer of high-quality kitchen furniture SieMatic invented the concept of taylor made, fitted kitchen in 1960. Nowadays SieMatic is well established as a premium supplier in more than 50 countries in the world.

Since many years SieMatic also sells its kitchen furniture successfully in China. In order to expand the leading position in China, SieMatic entrusted FE with following tasks:

  • Market research and selection of Chinese sales partners (I/2005)
  • Recruiting of sales manager in Shanghai (II/2005)
  • Providing sales office at FE Shanghai (III/2005 until today)
  • Opening a new showroom in Shanghai (I/2006), see photo
  • Investigation tour throughout the Chinese kitchen furniture market together with the owner of SieMatic (see photo below), including an architects event in Beijing (IV/2006)

Thanks to the increasing local presence, SieMatic was able to win substantial orders in prestigious real estate projects in particular and to strengthen its image as premium kitchen supplier. As it often happens in China, the success of the SieMatic brand also attracted local competitors. More and more copies of SieMatic kitchens now appear in the Chinese market. The power of innovation and the highest standards in material of SieMatic are proved to be the most efficient means against product copies.

Since many years China belongs to the top export markets of SieMatic, in particular the project business provides high turnover. Representative showrooms are existing a.o. in Shanghai, Beijing, Qingdao, Tianjin or Guangzhou as well as in many other growing cities of China. In 2014 FE was assigned with a further selection of potential sales partners.